Marketing automation software

Marketing automation software runs repetitive marketing tasks — lead nurturing, scoring and multi-step campaigns — on autopilot. The software in this category is a European alternative to HubSpot and Marketo.

This category contains services from companies based in a member state of the European Union (EU), the European Economic Area (EEA) and the European Free Trade Association (EFTA).

8 services

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Friendly Automate

Switzerland

Friendly Automate is a Swiss, privacy-first marketing automation platform built on the open-source Mautic engine.

EuEu HostedOpen Source

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Webmecanik Automation

France

Webmecanik Automation is a French marketing automation platform, based on open-source Mautic, with EU data hosting.

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Brevo Marketing Automation

France

Brevo’s marketing automation lets French-based teams build multichannel customer journeys across email, SMS and WhatsApp.

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Encharge

Bulgaria

Encharge is a Bulgarian marketing automation tool tailored to SaaS and digital businesses, with deep behaviour-based flows.

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User.com

Poland

User.com is a Polish all-in-one marketing automation and CRM platform combining email, chat, push and customer data.

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Aivie

Switzerland

Aivie is a Swiss marketing automation tool built on open-source Mautic, with data stored in Switzerland.

EuOpen Source

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Carts Guru

Spain

Carts Guru is a Barcelona-based multichannel marketing automation platform focused on e-commerce conversion recovery.

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Sparklane

France

Sparklane is a French B2B sales-and-marketing platform using predictive scoring to surface and prioritise prospects.

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