Friendly Analytics Tag Manager
Friendly Analytics offers Swiss-hosted tag management as part of its Matomo-based, privacy-first analytics platform.
Friendly Analytics is a product of the Swiss company Friendly, which stores all data in Switzerland and operates transparently as an open startup. The analytics platform is built on open-source Matomo and includes its tag manager component.
The tag manager lets teams deploy and manage tracking tags through a visual interface, with consent awareness, version control and Swiss hosting under the GDPR and nFADP. For organisations that want their tag and analytics stack out of US clouds, it is a privacy-first alternative to Google Tag Manager.
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