Google Analytics is the web analytics service of Google and the de-facto default for measuring website traffic. It is free to use, but visitor data is processed by Google and using it typically requires a cookie consent banner in the EU.
The services below are European alternatives to Google Analytics: each one is run by a company headquartered in the EU, the EEA or the EFTA, and we describe its hosting and open-source status honestly through tags.
Plausible is cookie-less and lightweight web analytics service. Because it does not use cookies their is no need to show cookie banner for this service. The software is open-source so it possible to self-host, but they also offer a hosted service.
Simple Analytics is a privacy-first web analytics service from the Netherlands. It works without cookies, collects no personal data and shows the essential metrics in one clean dashboard.
Pirsch is a cookie-free, privacy-friendly web analytics platform made and hosted in Germany. It can be integrated client-side or server-side and is fully GDPR compliant.
Privacy-first analytics suite from Poland combining web analytics, tag management, consent and a customer data platform.
Privacy-focused app and web analytics from Germany with open-source SDKs for iOS, Android and JavaScript.
GDPR-compliant, cookie-friendly web analytics built and hosted in Germany for privacy-conscious businesses.
Cookieless, privacy-friendly web analytics from Italy that needs no consent banner while tracking traffic and user behaviour.
Minimal, open-source and donation-funded web analytics from Germany that collects no personal data.
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Browse the full Web analytics services category for every European option we list.